Tourism Sector

Delivering digital solutions, content services and technical support for the Tourism sector.


Download in English Web Solutions For Travel and Tourism (Pdf, 37MB)

Download in German  Weblösungen für Reisen und Tourismus (Pdf, 38 MB)

To view our interactive PDF brochure you can save as the attached file and open it in Adobe Reader.


Making Waves has been working with clients across the Tourism sector delivering digital solutions from multi language destination portals, chain hotel websites, travel services, to applications, and booking systems. Our consultants have been working with internationally recognized clients delivering projects for: Visit Norway, Scandinavian Airlines, Choice Hotels, Intersport, Hurtigruten cruise line, Capital of Poland - Warsaw, or Visit Denmark , just to name a few.



Passionate about digital and travel
When delivering marketing campaign, with specific objectives in mind, every organization needs to analyze users online behaviors to optimize its web strategy. Our team includes web professionals with experience and understanding of tourism market. Content services team delivers destination marketing projects with best practices in mind for SEO, Google Analytics and users online behavior. With expertise in copy writing across various languages and insight into local markets, our team of native content editors is passionate about digital and travel at the same time. The combination of both was key to the success of Visit Norway portal.


Multinational team with understanding of local markets
In our offices in Oslo and Krakow, Making Waves employs consultants not only from the local markets but also from the United Kingdom, Germany, Spain, Austria, Italy, USA, Canada, Italy and across Scandinavia. This offers a unique blend of expertise and understanding of tourism sector from across the borders.  With background in journalism, content creation, graphic design, web strategy, linguistics and translations, international relations and tourism, our team can provide content both engaging and effective in building a destination brand, presenting travel related services, or providing online visitors a flavor of your offering.

Whether  your organisation is looking to market a city, country, hotel, venue, cruise line or airline, Making Waves can work with you to deliver the best web strategy and digital solution for your customers worldwide.




Design is key connection to the innovation of our products and services
Making Waves is a consulting company and we use content analysis, insight into users online behavior and design thinking to develop innovative digital services. With design thinking at core we believe that true insight into consumers’ needs combined with a deep understanding of business processes and opportunities across tourism sector is key to deliver innovative and engaging service concepts and experiences that offer added value. Design has a key connection to the innovation of product services and business models for our solutions.

With our consultants’ support, this focus on user-experience is also influencing our clients’ organisational structure and business culture. We use design and technology to transform how our clients operate, communicate and manage information. We look at entire customer journey with digital product at the center of our solutions.


A successful destination marketing portal. National Brand perception is key to Tourism. 
A great example is our collaboration with Visit Norway. A gateway portal for all visitors to Norway, run by Innovation Norway, the portal is constantly updated in various language versions by our team in Krakow and Oslo. International tourism is an important source of income for many large and local economies around the world. In the last couple of years growing the international market share of tourism in the current economic environment has been challenging. International perception of a nation’s brand is crucial. Innovation Norway has worked hard to increase tourism into the country and their work is showing excellent results. The portal has a diverse marketing strategy for various markets including North America, UK, Germany & Austria, Scandinavia, Russia, and Mediterranean countries.

Making Waves was selected to design and build the website (including existing language variations) and to provide content and localization services, to ensure user-friendly platform and content tailored to over  13 million users worldwide.  Our editors work also directly with Innovation Norway regional offices in London, Moscow, New York,  Paris, Amsterdam, Madrid, Rome, Stockholm, Copenhagen, Berlin and Warsaw  to deliver effective campaigns promoting various destinations and tourism activities. We have proved to work effectively with our clients regardless of the distance and time zone.


In 2012 brand Norway was ranked among top 20 global national in terms of overall brand value and strength.