Content Services

From Content To Customer – Building An Inbound Marketing Machine.We offer an integrated set of digital marketing and content services to the travel and tourism sector which can strengthen your brand and drive traffic to digital channels.

About Content Services

Marketers are quickly coming to the realization that the age of outbound marketing, which includes most traditional advertising strategies - is on the decline.

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Content Analysis

Comparing existing content with either user needs or competitor content, identifying potential gaps and opportunities.

Content Strategy

A realistic, measurable plan for the creation, publication, and governance of useful, usable content. Includes specific fact-based recommendations about how the organization can create the content it needs to meet objectives.

Content Production and Publishing


We follow a project QA process for Content Services which covers delivery of the following formats:

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Content Optimization & Analytics

We create content that is based on relevant keyword research, use of effective page markup and article inter-linking. We use web analytics to identify (on an ongoing basis) opportunities to improve content and its online findability.

Other Content Services

Print products such as customer magazines, corporate reports. e-Publishing for tablets and mobile platforms. Branded content development for broadcast media. Content-rich apps for mobile and tablet.

Contact

Russell Lack
Head of Content Services
Russell Lack
+47 948 09 797
russell.lack@makingwaves.no